As the largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories, Target set out on the monumental challenge of redesigning its vast Market Pantry range. We developed a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of its categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.